5 Great Reasons Why Your Small Business Should Be Using Social Media
1. Your Competition Is Using It
Your type of Small Business is on Facebook already. Probably at least one of your type of industries is on Facebook in your local area. Take a moment to look for yourself using Google. Search for your “industry” + “Facebook” and see what comes up.
In October 2013 Facebook announced a total of $1.80 billion overall ad revenue, which was up 66 percent in Q3 compared to the previous year.
Jason Keath, CEO and founder of Social Fresh, a social media education company stated “Facebook ads build a list, just like email or direct mail marketing, but with much more control and data.”
Comparing current social media to the yellow pages, radio, TV and printed advertising to Facebook ads, small business owners can create a growing community of potential customers that will be with them for years potentially.
Whilst social media advertising is not without fee, the sheer volume of audience can be much greater than other expensive advertising options & so is a perfect choice for any small business.
Results strongly suggests that using social media is a very successful form of digital marketing that can be tailored to the individual needs of any small business.
2. Your Target Audience Is Using It
Facebook is just like a shopping centre, where people are living a virtual social life. Having a stall or shop front in that centre is one of the smartest moves you can make for your small business.
- 27 million Users in the United Kingdom each month (Jan 2013)
- 49% male, 51% Female
- The average user in the UK has 130 Friends
- 71% of British Users connect Everyday
- 1 in 5 minutes a day are spent on Facebook – Thats almost 7 hours a month
- 45% of the users are aged between 25-50, 30% are over the age of 50
- 37% Ask friends for recommendations
Of course these numbers are for Facebook only and do not include any other social media sites which have hundreds of millions more users. What would it mean to your small business if you had 8 new customers? That is less than one millionth of the percentage of users on Facebook around the world. Surely its worth trying?
3. It will increase your Ranking with Google
When many different people on social media refer to your content, website, articles, blogs or video and photographs, It means a lot. By visiting your small business via your social media through your website, individual people find the content useful, entertaining, informative or all of the above. When this happens the search engine pays attention to this and in return uses this as a factor to provide better results. This will increase your position on the search engine for your content.
Want to learn more about the Social Media Effect On Search Engine Optimisation (SEO)?
4. It Provides Brand Awareness through the next Generation of Word of Mouth
What better way to interact with your new potential clients, than via people who have already experienced what your Small business has to offer?
When your social media presence starts to generate conversation and reactions; Likes, Shares, Tweets, Pins or whatever else it maybe, then you get their endorsement.
A social recommendation is visible to that persons individual following and acts as a gateway to their friends and family, for them to get to know your small business.
If your Small Business can really grab hold of social media, through providing great content, containing compelling images – you are likely to have 94% more total views. This is an average result compared to those just using content without images or video.
Everybody wants to expose their small business to a larger audience. The more targeted people that are aware of your small business, the greater the chance you have to turn those leads into paying clients and people who will share your small business through word of mouth (or should we call it “Shares”).
5. It Promotes Great Customer Service
Many Small Businesses face the same questions time and time again.
Use your social media to answer those questions. By doing it this way you can highlight to your community that you interact with your clients. It can also promote existing clients to assist potential new clients with their enquiries and engage discussion about your small business, resulting in first hand recommendations.
Using Social Media in your Small Business today is as crucial as learning how to use Email for small businesses 16 years ago. You need to embrace social media, with all the possibilities it presents in order to expand your small business and to stay profitable and, of course most importantly, relevant in a social world.
Bring your small business in line with tomorrows Digital Marketing.
Contact Bloomfield Digital today to see how they can help your small business “B Digital”.